Mastertraining Kano model
25 October 2021, Bologna
Innovation can be measured
Whether you are an entrepreneur, a product manager or a marketing and sales expert, you certainly feel a strong need to continuously innovate.
Kano's model allows you to measure the quality of your company's innovation and eliminate any doubts, and to act in a way that is attuned to customer needs. Innovation means being able to delight customers with unique and unexpected elements.
WHAT DO THEY SAY ABOUT US?
"Eager professional. No matter how complex the problem is, he will always come up with a brilliant, elegant, and proactive attitude. I certainly would recommend him as Coach.
"Eager professional. No matter how complex the problem is, he will always come up with a brilliant, elegant, and proactive attitude. I certainly would recommend him as Coach.
"Eager professional. No matter how complex the problem is, he will always come up with a brilliant, elegant, and proactive attitude. I certainly would recommend him as Coach.
"Eager professional. No matter how complex the problem is, he will always come up with a brilliant, elegant, and proactive attitude. I certainly would recommend him as Coach.
"Eager professional. No matter how complex the problem is, he will always come up with a brilliant, elegant, and proactive attitude. I certainly would recommend him as Coach.
Stefano Santambrogio
Lean Operations Manager - Argor Heraeus
"Eager professional. No matter how complex the problem is, he will always come up with a brilliant, elegant, and proactive attitude. I certainly would recommend him as Coach.
Stefano Santambrogio
Lean Operations Manager - Argor Heraeus
"Eager professional. No matter how complex the problem is, he will always come up with a brilliant, elegant, and proactive attitude. I certainly would recommend him as Coach.
Stefano Santambrogio
Lean Operations Manager - Argor Heraeus
"Eager professional. No matter how complex the problem is, he will always come up with a brilliant, elegant, and proactive attitude. I certainly would recommend him as Coach.
Stefano Santambrogio
Lean Operations Manager - Argor Heraeus
WHY THE KANO MODEL?
IT IS SIMPLE
Market analyses are complex and complex and expensive. The model cuts costs and lightens the lightens the load.
IS POWERFUL
The customer knows what he wants. Now time to ask. Measure your customer's interest with the Kano's model.
IS UNIQUE
There is no model in the world the world that allows you to analyse customer satisfaction so in such depth.
STRATEGIC
Thanks to the Kano model, the numbers speak for themselves. It is a process based on measurable results. measurable results.
WHAT DO THE EXPERTS SAY?
"I feel honored to have been able to learn directly from the Japanese senseis. My sensei urged me to pass on what I have been allowed to learn to others. That is my passion.
"I feel honored to have been able to learn directly from the Japanese senseis. My sensei urged me to pass on what I have been allowed to learn to others. That is my passion.
"I feel honored to have been able to learn directly from the Japanese senseis. My sensei urged me to pass on what I have been allowed to learn to others. That is my passion.
"I feel honored to have been able to learn directly from the Japanese senseis. My sensei urged me to pass on what I have been allowed to learn to others. That is my passion.
"I feel honored to have been able to learn directly from the Japanese senseis. My sensei urged me to pass on what I have been allowed to learn to others. That is my passion.
Dr. Jacob Abraham
"I feel honored to have been able to learn directly from the Japanese senseis. My sensei urged me to pass on what I have been allowed to learn to others. That is my passion.
Dr. Jacob Abraham
"I feel honored to have been able to learn directly from the Japanese senseis. My sensei urged me to pass on what I have been allowed to learn to others. That is my passion.
Dr. Jacob Abraham
"I feel honored to have been able to learn directly from the Japanese senseis. My sensei urged me to pass on what I have been allowed to learn to others. That is my passion.
Dr. Jacob Abraham
WHAT WILL WE DO?
The Kano model allows you to analyse, visualise and implement a structured, functional and sustainable innovation strategy. Want to know how it works?
AGENDA
Thanks to our master training on the Kano model, what you will learn will enable you to apply a direct, effective and profitable strategy. You will an experiential approach that guarantees the quality of innovation.
Introduction
Introduction of SPARK, the trainers, the participants and today's programme. programme. Gathering specific expectations.
The Kano model
Who is Kano, what does his model consist of, why is and was chosen. Description of the 5 phases of the model and simulation.
Coffee Break
Phase I: Collecting list of characteristics
Collect all ideas for improvement on the product-service.
Phase II: Prioritisation of characteristics
Choose the features and ideas on which you want to know the the customer's opinion.
Pauza Lunch
Topic description
Phase III: Questionnaire Preparation
Prepare questionnaire questions
Phase IV: Analysis of responses and classification of needs
Responding to the questionnaire, analysing the answers and classifying the needs and assessing their extent in the satisfaction- dissatisfaction matrix. dissatisfaction.
Coffee Break
Collect all ideas for improvement on the product-service.
Phase V: Defining strategy
Using the Portfolio Matrix to define a winning strategy.
Conclusion
Conclude the day and check whether the expectations of the participants have been reached.
End of work
Topic description
LOCATION
The Master training on the Kano Model will be held at Easy Academy, in Bologna, via Dell'Arcoveggio 49/5. Convenient for those coming by train: bus 11C or taxi. Very convenient for those coming by car: easy to reach and with ample free parking.
Address
Easy Academy
via Dell'Arcoveggio 49/5
Bologna
Parking
a large free car park
Transport
Convenient for those coming by train: bus 11C
or taxi
Accommodation
LOCANDA CORTE ROVERI
Distance from location: 0.90km
Via delle Biscie, 35, 40138 Bologna BO
Phone: 370 315 3816
Website: http://www.booking.com
B&B THE SKY IN A ROOM
Distance from location: 3.00km
Via Weber, 12, 40138 Bologna
Telephone: 338 962 6333
email: info@ilcieloinunastanza.com
UNA HOTELS San Vitale Bologna
Distance from location: 2.70km
Via Larga, 4, 40138 Bologna BO
Phone: 051 459 4001
email:reservation@gruppouna.it
SPARK Innovation Catalysts is an Italian consultancy with a worldwide presence. Some people call us consultants, but we want to be be recognised as catalysts of innovation. We provide in-company strategic and organisational consulting, experiential training and leadership coaching. We have Agile and Lean in our DNA and we base our work on their principles and values. We accelerate the development We accelerate the development of people and the innovation of products and processes to keep companies one step ahead.
AVAILABLE PACKAGES
We have several packages available. For several participants from the same company, please contact us for a customised price.
DO YOU WANT TO TALK TO ONE OF THE EXPERTS?
If you would like to know more about our methodologies, use the contact form to schedule a free initial consultation, or contact the relevant person directly.
SECURE YOUR PLACE!
Would you like to secure your place, without obligation to purchase, and receive the detailed programme?